From dancing elephants and beloved deities, to steamships and radiators, textile labels showcased a variety of captivating imagery. These labels arrived in Indian markets in the thousands, stuck on yards upon yards of cotton fabric manufactured in the mills of Britain (and India), and sold in Indian and global markets. They wove desire, memory, and meaning into the act of purchase.
The exhibition, Ticket Tika Chaap, explores these textile labels known as tikats (tickets), tikas or chaaps, and their art-historical and commercial significance, as perhaps the earliest forms of branding and advertisement, in India.
Please note: This guided walk, will be conducted in Kannada by Rajesh from the MAP Team.