Utterly, Butterly, Relevant

The makers of the iconic Amul girl advertisements share their creative journey.

Meet the creative team who created the iconic Amul girl advertisements which have been part of the brand’s campaign since 1966, and part and parcel of all our visual lives since!

Hear from the makers Rahul da Cunha, Manish Jhaveri and Jayant Rane about how the Amul girl came to be, how she redefined the idea of ‘cooperative’ into ‘cool’, and the incredible topical nature of the advertisements.

This session will touch upon the journey of the Amul campaign, the creative process of putting each advertisement together, the challenges of keeping it humorous, relevant and topical and some of the team’s favourite advertisements over the years.


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