Your chance to chat with M F Husain

MAP and Accenture Labs have collaborated to present India’s first conversational digital persona of the celebrated artist, M F Husain. A unique digital experience created to engage audiences of all ages, Husain’s persona gives a glimpse into the life and work of one of India’s most compelling artists. Viewers can simply ask Husain’s digital twin a question regarding his early life, family or career to receive a simulated response from him. While Husain’s voice has been digitally created using speech synthesis softwares, the questions and answers have been prepared through extensive research on the artist. The experience will also be available on web and mobile platforms and as a 3D hologram at the Museum’s physical space which is set to open in December 2021.

MAP Labs is a unique initiative to promote, build, and support cutting-edge technology solutions that enable greater visibility, outreach and enhance the impact of art & culture globally. Through partnerships with technology companies, startups, and educational institutions, MAP Labs aims to develop new ideas and is a platform for companies to experiment with new technology-enabled experiences for the sector.

Watch how it works

FAQs

Why did we choose M.F. Husain?

M.F. Husain – celebrated as one of India’s greatest modernists – is credited with popularising Indian art and bringing it to the international stage. There are few artists who have commanded the attention, the debate and awe that Husain has, over the course of his career. Born in Pandharpur to a middle-class Muslim family, Husain’s journey as an artist was multi-faceted and rich in experience. He painted a diverse range of subjects and themes throughout his artistic career, from Mother Teresa to horses to the British Raj. He also drew on the rich imagery of India’s mythology to create a whole body of work that, unfortunately , saw a barrage of criticism from certain sections of society forcing the artist to live his later years in self-exile in Dubai and London, and later in Qatar where he received his citizenship.

Husain’s contribution to Indian art and the journey of Indian modernism is unparalleled. He constantly experimented with different mediums and art forms looking for inspiration in the most unexpected places. Fleeting memories from his childhood and his adult life turn into significant motifs in his paintings, and it is this constant quest, both seeking and referencing his cultural roots that made Husain the most celebrated artist of our times. It is, thus, fitting for MAP to showcase one of the most interesting and influential artists in the history of Indian art as its first interactive digital persona.

Whose voice is in the simulation?

The voice in the simulation closely resembles the voice of the artist, M.F. Husain; however, it has been digitally created using speech synthesis softwares. Various video interviews of Husain were fed in the software which was then trained to emulate the artist’s voice as closely as possible. Thus, the final output that you hear from the persona is similar to Husain’s real voice.

How did MAP prepare the answers for Husain and create the narrative?

The questions are largely based on the artist’s life, his childhood and adult experiences, and his expansive practice and career. The answers to these questions were prepared through extensive research on the artist by the team at MAP and are purely based on the interviews in print and television that the artist gave. Background research was carried out by exploring the many essays and publications that have been written by critics and scholars on the artist.

Who has created the persona?

The creation of Husain’s persona has been made possible through a close collaboration between MAP Labs and Accenture Labs. The project has come about through Accenture’s Tech4Good initiative which seeks to find unique solutions for global challenges, using the latest disruptive technologies.

What technological tools were used to create this?

The digital person of Husain which will engage in realistic conversations with visitors has been created by combining Artificial Intelligence (AI) with a human-centred design. The AI was created using techniques including face superimposition and speech synthesis. Both are based on generative AI models and deep learning. A variety of technologies, such as natural language understanding and processing, along with emotion detection tech, ensures lifelike interactions. The digital persona echoes a real person in all ways – expressive, proactive, adaptive and responsive.

Press the mic icon to ask your question and you will receive a response from Husain’s digital twin after a few seconds. You can even use the hand icon in the upper left corner to browse through a list of suggested questions to ask the artist’s persona.

Helpful Tips: Here are some tips for you to make the most of AI Husain experience.

a) The experience currently works best with Chrome & Firefox browsers and Windows & Android platforms.

b) Mac users having iOS 14 and above can also view the experience on the supported browsers and need to enable the microphone for browsers in their settings.

c) Do use the bolded words in the recommended questions on the experience screen for the best responses from Husain and a smooth experience.

d) Do be patient, the system is still learning and the experience is on a new technology.

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Accenture and the Museum of Art & Photography (MAP) have collaborated to create an immersive digital experience to engage art enthusiasts. Accenture Labs, through its Tech4Good initiative, has combined advanced technologies such as artificial intelligence (AI) with human-centered design to create India’s first conversational digital persona.

About MAP

The Museum of Art and Photography’s (MAP) mission is to take art and culture to the heart of the community making it accessible to diverse audiences. It aims to achieve this exhibiting, interpreting and preserving India’s rich artistic heritage, motivated by the belief that museums should play a positive role in society. It is the custodian of a growing collection of over 18,000 artworks, predominantly from the subcontinent and dating from the 10th century to the present.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.