Atul Satija is the Founder & CEO of The/Nudge Foundation. After 17 years of starting, scaling and turning around various businesses in some of the largest and most respected organisations globally, he started The/Nudge Foundation to fulfil his passion of working on inequality and social issues facing India. Previously their Chief Business Officer, responsible for global sales, marketing, business development and operations, he now serves as the CEO of The/Nudge as well as GiveIndia. Satija has also served in various general management, business development and sales roles across telecom and technology companies including Adobe, Samsung and Infosys; and as Chairperson for EndPoverty, a non-profit working on various poverty-related issues including water, sanitation, education, skill-development, sustainability and women empowerment, whose board he remains on. He was named in the #40underForty list by The Economic Times in 2017.