MAP’s Digital Launch
The Indian Express
November 25, 2020

MAP’s Digital Launch

“Touted as one of South India’s largest private art museums – with over 18,000 artworks, primarily from the collection of Abhishek Poddar – the opening of Museum of Art and Photography (MAP) might have been postponed due to COVID, but the Bengaluru-based museum has been engaging with the audience nevertheless. If in May the digital art project “Bouquet of Hope” invited people to share photographs of flowers with a message, on December 5 the museum will launch digitally with a week-long festival, “Art (is) Life”.

“Our vision at MAP has always been to reach out to people from all walks of life and make the collection available to the world. Then why should we wait for a physical museum to come up? Launching digitally is the next step for MAP to achieve its agenda of inclusion and accessibility. In challenging times such as these, museums and cultural institutions need to rethink and reinvent themselves to be truly relevant. MAP’s digital launch is the birth of a new museum for a new era,” says Abhishek Poddar, Founder-Trustee of MAP.”

Read the full story by The Indian Express here.