Rahul da Cunha, Manish Jhaveri, Jayant Rane, Bunty Peerbhoy
Meet the creative team who created the iconic Amul girl advertisements which have been part of the brand’s campaign since 1966, and part and parcel of all our visual lives since!
Hear from the makers Rahul da Cunha, Manish Jhaveri and Jayant Rane about how the Amul girl came to be, how she redefined the idea of ‘cooperative’ into ‘cool’, and the incredible topical nature of the advertisements.
This session will touch upon the journey of the Amul campaign, the creative process of putting each advertisement together, the challenges of keeping it humorous, relevant and topical and some of the team’s favourite advertisements over the years.
Bookings are closed for this event.
Young Artists Takeover + Roundtable March 29, 2022
Ways of Seeing October 25, 2022
Sign Language: History & Art September 18, 2023
Jorrit Britschgi in Conversation with Kamini Sawhney November 16, 2021
Director’s Cut: Dr Tristram Hunt in conversation with Kamini Sawhney April 27, 2022
Golden Rāmcharitmānas of Kashi: Re-visioning a Royal Treasure October 18, 2023