banana-tree-right banana-tree-left
A pale yellow ṁbuilding with “Good News!” and “Cadbury means Quality” written in bold above it. Chocolate mini bars, cocoa and bournvita tins floating all around.Advertisement for Cadbury chocolates
and cocoa powder, mid 20th century,
print on paper, POP.00274

Cocoa: The ideal food drink?

Chocolates were not always sweet. They originated from cacao plants which were used for their medicinal properties in West Africa. As a result of colonies and unfortunate labour conditions in trade, cacao’s seeds were used to make chocolate. With sugar and milk, chocolate bars, butter and cocoa became an important delicacy in Britain. Cadbury was one of the families that succeeded in setting up chocolate factories during the Industrial Revolution. The Cadbury family were part of the Quaker community who were leading the chocolate industry in the 19th century, developing a unique business model, which alongside growth and success also contained a social consciousness. Their main factory was set up in Bournville, a site south of central Birmingham, England – a model town that also features a community bath and recreational facilities. Especially at a time of hardship for the working class, Bournville, and with it the Cadburys stood out as an enterprise of “conscientious capitalism”.

After Cadbury’s merger with Fry in 1919, the mid 20th century in India saw an increase in Cadbury-Fry factories in Bombay with popular slogans like “Bournvita, The Ideal Food Drink”. Interestingly, in the mug cake recipe below, the ingredient dairy milk is used to indicate Cadbury dairy milk which became a household name in many parts of India.

Microwave choco lava mug cake by Patricia Trinidade

“Since I’m an avid baker, during the previous lockdown I spent a lot of time baking many items such as cupcakes, tarts, cakes etc. This time around as I’m living in a new city, away from home and from my usual kitchen paraphernalia, the only item I have is the microwave. So I checked out a recipe for a microwave mug cake which was super easy and quick.”

List of ingredients

For 1 person
Time: 20 minutes

3 tablespoon Maida
2 tablespoon Sugar
2 tablespoon Cocoa powder
¼ teaspoon Coffee
A pinch of salt
¼ teaspoon Baking powder
4 tablespoon Milk
2 tablespoon Ghee/butter/oil
A piece of dairy milk or any chocolate

Method

Sieve the maida and the cocoa powder together.

Take a mug and add all the dry ingredients – maida, cocoa powder, sugar, coffee, salt and baking powder in it.

Add the milk and stir well.

Then add the ghee/butter/oil and stir well.

Place the piece of chocolate at the center of the mixture and ensure it is covered by the mix.

Place in the microwave for 2 minutes and voila!