Rolf Fehlbaum is Chairman Emeritus and active Member of the Board of Directors of Vitra, a family-owned furniture company with headquarters in Birsfelden, Switzerland. Before becoming CEO and later Chairman of Vitra, Fehlbaum was active in the production of art editions, documentary films and architectural education. During his tenure at Vitra, he established relationships with many of the world’s leading designers and developed projects with Tadao Ando, Frank Gehry, Zaha Hadid, Nicholas Grimshaw, Alvaro Siza, Herzog & de Meuron and SANAA, all of whom designed buildings for the Vitra Campus in Weil am Rhein. An avid collector of twentieth-century furniture, Fehlbaum founded the Vitra Design Museum in 1989, which is now considered one of the foremost institutions in its field.