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UID:878@map-india.org
DTSTART;TZID=Asia/Kolkata:20250527T180000
DTEND;TZID=Asia/Kolkata:20250527T190000
DTSTAMP:20250522T064232Z
URL:https://map-india.org/map-events/printed-melodies-revisiting-hindi-cin
 ema-through-song-booklets/
SUMMARY:Printed Melodies: Revisiting Hindi Cinema Through Song Booklets
DESCRIPTION:Song and dance have been an integral part of Indian cinema foll
 owing the release of the first ever Indian talkie\, Alam Ara (1931). As th
 e talkies caught on\, songs were\,  more often than not\, the primary rea
 son for a film's biggest 'repeat value' factor. Little wonder\, then\, tha
 t producers wanted to highlight the musical aspect of their movies as a ma
 rketing tool. These song booklets\, costing a few annas\, were sold in cin
 ema halls during the intermission and were extremely popular among cinegoe
 rs at the time. \n\nSong booklets were nothing less than artworks in thei
 r own right. Within their layout\, they incorporated the film's poster on 
 their cover\, a list of its cast and crew\, the synopsis of the story\, an
 d the lyrics of all the songs in the film. The talk by Karan Bali will she
 d light on how song booklets continue to serve as a valuable resource when
  we revisit Indian cinema history\, and aid in filling up many gaps in our
  archival records and thereby present novel ways of reading the archive.\n
 \nImage credits: Song Booklet\, Kismet (1943). From Richa and Jamshed Chin
 oy Collection\, MAP.
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