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TZID:Asia/Kolkata
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BEGIN:VEVENT
UID:445@map-india.org
DTSTART;TZID=Asia/Kolkata:20240315T180000
DTEND;TZID=Asia/Kolkata:20240315T190000
DTSTAMP:20240308T102344Z
URL:https://map-india.org/map-events/posterwala-the-era-of-painted-film-po
 sters/
SUMMARY:Posterwala: The Era of Painted Film Posters
DESCRIPTION:Song Booklet of the film Guide\, 1965\, POP 23998 (Courtesy: Ri
 cha and Jamshed Chinoy Collection)\n\nThe art of painting posters for film
  publicity began a decade after the first feature-length film was made in 
 1913. Since the 1930s hand-painted posters have pervaded the urban landsca
 pe (along with small towns in India)\, featuring arresting images of Hindi
  cinema stars. Some artists were trained in the Bombay art school\, while 
 others learned on the job to paint these posters.\n\nThrough this talk\, D
 inesh Khemani from MAP\, will shed light on various aspects of the bygone 
 art of hand-painted film posters\, primarily focusing on Bombay Hindi cine
 ma posters. He will delve into the narratives of artists grappling with th
 e accelerating demand to create aesthetic images that draw audiences into 
 the theatre\; the complex network of the film publicity business\; and the
  aesthetic sensibility they deployed to create these captivating images. H
 e will also highlight how some of these images may have moved beyond their
  intended purpose of communication into being seen as art.
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TZID:Asia/Kolkata
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