Textile Label featuring a trader displaying an array of trade labels

Unknown artist

  • Date: Early 20th century
  • Dimensions: H. 13.6 cm, W. 10.5 cm
  • Medium: Chromolithograph on paper
  • Region: India
  • Museum number: POP.01070

A chromolithograph pictorial label produced for the advertisement and sale of bales of cloth and individual fabric lengths; printed on paper. A cloth merchant is seated and surrounded by textile labels.

The textile labels also referred to as ‘tickets’ and ‘shipper’s tickets’ were printed in Britain. They were attached to cloth or pasted on bales of cotton cloth produced at industrial centers in Britain, such as Manchester and Glasgow, and then shipped to Bombay, Calcutta, and Amritsar. These labels serve as a great source information about the locations of the mills in Britain and their associated outlets in India. They largely depict the gods and goddesses of Hinduism, or scenes from the epics (such as the Ramayana, Mahabharata, etc) with inscriptions different languages that indicate where the cloth was to be sold in India.

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